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Streaming Giant iQIYI Goes All-In on Micro Dramas
In a decisive response to shifting viewer preferences, Chinese streaming giant iQIYI is embracing ‘industrialised mini-dramas’ to cater to the surging demand for short-form content
Microdrama Apps Gain Traction In U.S. As Short-Form Serialized Video Spending Surges
The microdrama sector is experiencing a remarkable surge in the United States, driven by the increasing appetite for short-form serialized video content. According to a
